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Press Kit 2015

Drawing from Nepal’s different artisan traditions and finding inspiration in ancient cultures, Marina Vaptzarova creates contemporary luxury journals, exclusively made by hand with Nepalese craftsmanship and using only the most natural and sustainable raw materials found in Nepalese traditions.

Product

Handmade designer journals are Marina Vaptzarova’s specialty. The company also produces a unique selection of travel diaries, notebooks, guestbooks, sketchbooks and lifestyle products. They are recognized by their bold and vibrant colors, a palette personally developed by Marina Vaptzarova. All raw materials are handmade according to ancestral traditions of Nepal and are entirely natural and sustainable. They include Daphne paper, hemp weave, nettle weave, felt and vegetal leather. Marina Vaptzarova has recently added brass to her designs, hand-carved by the Newars, native artisans of Kathmandu valley esteemed for their ancestral expertise in the gold and silversmith trades.

Mission

By revisiting Nepal’s traditions through luxurious contemporary designs, the brand aims to uphold Nepal’s cultural heritage, its economy and enhance the prestige of Nepalese craft.  Each Marina Vaptzarova product is the expression of dedicated quality and exceptional craftsmanship. All products are made by hand from plant harvest to finish and solely sourcing from plants that regenerate spontaneously and rapidly in order to preserve Nepal’s eco-system.

History

In 1976, at the age of 19, French architect, Marina Vaptzarova travels from France to Nepal by road, where she discovers the cultures and traditions that will later inspire her designs. Especially fascinated by the numerous qualities of the highly sought traditional Daphne paper in Nepal, Marina launches in 1993 her first paper designs after converting her garage into a genuine atelier. With a continuous increase in demand, Marina decides to open her very first workshop in Kathmandu, under the trade name “Marina Paper”. Over the years her relentless inspiration carries her designs far beyond the paper sphere, and the brand is renamed after its designer Marina Vaptzarova.

Background

Marina Vaptzarova is a socially and environmentally responsible brand, creatively striving to preserve Nepal’s living heritages. Exclusively artisanal and working solely with sustainable raw materials, Marina Vaptzarova rapidly became a partner supplier of the large French chain store Nature & Découvertes who were pioneers in environmental concerns and specialize in retailing sustainable-centered products from around the world. Today the Nature & Découvertes Foundation is a major actor for biodiversity protection in France. Marina Vaptzarova has signed a partnership charter with Natures & Découvertes on the 7 commitments promoting sustainable development in field, on a day-to-day basis, and in business relationships.


To support Nepal's future, Marina Vaptzarova also donates 1% of its sales of paper designs to the Nepal Youth Foundation, who are committed to providing freedom, health, shelter and education to Nepal's most impoverished children.

More than a journal, Marina Vaptzarova journals are an experience, a world of infinite textures, shapes and colors that whisper stories of ancient cultures of the world. From tribal ornaments and patterns, to ancestral Himalayan arts of paper-making, weaving and metal work, down to the modern arts and designs of Europe, Marina Vaptzarova creations are a beautiful fusion of cultures and aesthetics. Richly colored and boasting the finest handmade raw materials, far more than just paper, Marina Vaptzarova blank books are works of art; an aesthetic and sense-experience, a voyage through cultures and centuries.

In 1976, 19-year-old architecture student Marina Vaptzarova, travels from France to Nepal by road, where she discovers the cultures and traditions that will later inspire her designs. Succumbing to the Himalayan charm she settles in Nepal in 1980, where her long-standing passion for authentic living traditions equips her to recognize the prestige of the ancient artisan traditions still surviving in Nepal. Their highly refined craftsmanship and the self-sufficiency of their methods are quite remarkable. She is especially captivated by the many qualities of their traditional paper, known as Daphne paper - locally called Lokta. Highly esteemed in Himalayan societies for its durability and attractive texture, it has for centuries been used in prayer books, official documents and even traditional medicine. In addition to its appealing texture, it is made of long fibers that endow it with exceptional strength. According to tradition, the fibers are gently peeled from the Daphne bush bark. This rare bush grows only in the Himalayan foothills between 2000 and 3000 meters in altitude. It has the distinctive feature of maturing in only six years and regenerating in consequence of its harvest, without which it would dry up and perish under Nepal’s harsh climate. Its fibers are self-adhesive by nature and therefore do not require any additives to create paper. Natural and entirely handmade, Daphne paper is in fact one of the most sustainable papers in the world.

Marina Vaptzarova blank books are works of art; an aesthetic and sense-experience, a voyage through cultures and centuries

Vaptzarova launched her first Daphne paper designs in 1993 and for over two decades, with unrelenting passion, she has devoted her time to finding new ways in which Nepalese traditions can be applied in contemporary designs. Constantly reviving, merging and coloring traditional raw materials of Nepal in vibrant and unique collections of paper designs. In this way, Vaptzarova hopes to help uphold Nepal’s cultural heritage, support its economy and enhance the prestige of its crafts. Vaptzarova’s fascination for Daphne paper and endless creativity has led her to develop an innovative material derived from the very same fibers used in Daphne Paper. Baptized Vegetal leather because of its close semblance to wrinkled leather, it enjoys a very soft and delightful texture and is a sustainable and attractive alternative for leather journals.

In recent years, Marina Vaptzarova began exploring the Newar’s ancestral art of precious metalwork, adding various carved golden brass elements to her journal designs. The Newars are a native tribe of Kathmandu Valley, famed throughout the Himalayas for their unmatched craftsmanship in the gold - and silversmith trades. In 2013, Marina Vaptzarova introduced the very first of these creations – a lustrous collection of journals, travel diaries and guestbooks that combine vegetal leather, Daphne paper, hand-woven textiles and hand-carved brass. Adding to this delectable cuisine of textures, are also the stories of their ethnic inspiration. Vaptzarovaa’s brass designs have in fact each been inspired from ancient tribal ornaments from around the world and carry with them the fascinating tales of the lands they came from, their symbolism and the people who wore them with great pride.


Natural and entirely handmade, Daphne paper is in fact one of the most sustainable papers in the world.


Jeweled Journals, as they have been named by the brand, have more than a story to share. The Sanggori journal for example, resting in its elegant linen pocket, is adorned with a golden brass clasp of which the shape is inspired from a Sanggori, a very large head ornament from Indonesia, believed to be a powerful armor protecting one from mystical forces. There is also the rugged chic Salinar Journal, boasting a coarse woven hemp cover and an intricately carved brass sliding closure, of which the design was inspired from a golden Nariguera or “nose ornament” from the pre-Columbian Salinar tribe in Peru.

The brand is known for designs that are far more than simple tools for writing. Transcending the book’s functionality, Marina Vaptzarova creates objects of beauty that will also decorate and accessorize. The Atria Golden guestbook Limited Edition, poised majestically on its large and irregular golden latticework safeguards the messages left by guests in a beautiful and contemporary object that will spectacularly ornate a home, hotel or reception. The Shipchok Clutch Journal, with its elegant elongation and brass magnetic closure transforms the everyday notebook into a fashionable accessory. It is wreathed in a dreamy cloud motif, inspired from Tibetan traditional art, where clouds are the symbols of fortune and peace. To communicate the depth of each product, a complementary story card tells of the traditions, cultures and artisans that are behind the making of each design.


Transcending the book’s functionality, Marina Vaptzarova creates objects of beauty

In addition to her creativity and commitment to reviving and preserving cultures and their traditions, Vaptzarovaa’s priority concern has been sustainability. Entirely made by hand, from plant harvest up to the final finishing touches, Marina Vaptzarova products are an exemplar of sustainable design. Some of the traditional raw materials she works with today include Daphne paper, hand-woven nettle fabric (or Allo), hand-woven hemp fabric and felt. All of which are bio-degradable, can be recycled and do not harm the environment. Allo, is hand-woven from the Giant Himalayan Nettle, which grows profusely in most northern parts of Nepal flourishing under the shade of forests. Hemp also grows and regenerates rapidly without any fertilizers and is known as one of the most sustainable plants on earth.

As raw materials and products are entirely handmade, the brand’s production has very little to no energy consumption and provides job opportunities for many Nepalese artisans. Without any legal obligation, Marina Vaptzarova has also made it a point to offer and implement social benefits and health insurance to employees as well as scholarships for children of employees. To further support Nepal’s future, the company donates 1% of its sales to the Nepal Youth Foundation, who are committed to providing freedom, health, shelter and education to Nepal's most impoverished children.


Marina Vaptzarovaa’s priority concern is sustainability.

It is safe to say that Marina Vaptzarova creations are as beautiful as art, as educational as a museum and as natural as it gets. Vaptzarova believes in a return to the fundamentals: ancestral knowledge, the human hand and nature - that with these simple tools it is possible to create in vogue designs, which withhold the authentic quality and beauty of the living.


Marina Shrestha

International Sales Manager
mv@marinavaptzarova.com

Marina Shrestha

Artistic Director
mv@marinavaptzarova.com